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About PROLITE

At PROLITE, we pride ourselves on being different. It’s not only part of our character, it is a goal of ours. Think about our rich history dating back to 1984. Arlen Paranto, the original creator of today’s pickleball paddle structure did not follow the other company’s lead and make wood pickleball paddles. He thought differently. He thought outside the box. His goal was to advance pickleball equipment and he did just that! He was light years ahead of the competition. Fast forward 36 years later to the year 2020. While much of the game’s demographic and influence has changed becoming more mainstream across the world, the philosophy at PROLITE has remained constant.

President & Owner, Neil Friedenberg



Be a Leader. Not a Follower.

Research. Develop. Innovate.

Curiosity drives us to investigate, then develop new ways of thinking. Enhance the player’s experience with pickleball paddles leading to a confident, controlled, and powerful shot selection.

PROLITE continues to lead the market with innovative, technologically advanced paddles perfect for every style of player.