Shirley Merrifield started Bagels Etc. on E 17th Street, Costa Mesa after moving from New York. She became known as “The Bagel Lady” for her authentic recipe and devotion to bagels that she brought to the West Coast. Her legacy continued after her passing when Donald Dikmak picked up the business. He appointed today’s current co-owner and Director of Operations, Carlos Perez, to run the company in 1998. With Shirley’s recipes and foundation, Carlos believed that the market was capable of more than just retail. Today, Shirley’s products are found in local school districts, hospitals, resorts, and bakeries. After Donald’s passing in 2004, his daughter, Emily, and brother, Albert, became partners with Carlos. Carlos, Emily, and Albert continue to add new menu items while honoring the tradition Shirley started. Shirley’s Bagels is a proud family, veteran, woman, immigrant, and locally owned business!